To get the exact yearly growth variance and the Y-O-Y growth rate, Talk to our analyst.
The elderberry market in the US is fragmented and the vendors are deploying organic growth strategies such as differentiated product offerings as well as business expansions to compete in the market. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Top Players with their Offerings
- Artemis International: The company offers elderberry extract, powder and concentrate that are ideal for a variety of applications including functional foods and beverages and dietary supplements, and as natural colorants.
- Dr. Willmar Schwabe GmbH and Co. KG: The company offers elderberry syrup, gummies, lozenges and drink mixes.
- Gaia Herbs Inc.: The company offers elderberry products such as black elderberry syrup, black elderberry extra strength gummies, black elderberry adult daily gummies, black elderberry nighttime syrup, and black elderberry tonic.
- GNC Holdings LLC: The company offers elderberry products such as GNC Herbal Plus Elderberry Fruit 550 mg which provides seasonal antioxidant support.
- Natures Nutrition: The company offers elderberry immune support capsules, black elderberry extract which contains astonishing amount of flavonoids, making them incredibly rich in antioxidants.
Some other companies covered in this report are:
- Natures Power Nutraceuticals Corp.
- NOW Health Group Inc.
- Pharmacare US Inc.
- Pukka Herbs Ltd.
- Xi an Longze Biotechnology Co. Ltd.
- To gain access to more vendor profiles with their key offerings available with Technavio, Click Here
Key Market Dynamics:
- Market Driver: The increasing awareness of health benefits of elderberry is one of the cruciElderberry products that are generally associated with nutritional and medicinal benefits such as alleviating cold and flu. The products are primarily consumed in the form of powder, extract, tablets, and capsules. Vendors are also launching innovative elderberry products to propel market growth. For instance, Artemis International offers elderberry extract, powder, and concentrate that is ideal for a variety of applications including functional foods and beverages and dietary supplements, and as natural colorants.
- Market Challenge: The increasing popularity of substitute products will emerge as the major hindrance for the market during the forecast period. Elderberry is a superfruit with multiple medicinal and nutritional benefits, leading to its varied application in wine, supplements, and foods. However, its popularity has been mitigated by the increasing use of substitute products such as cranberry, blueberry, and acai berry.
To learn about additional key drivers, trends, and challenges available with Technavio. Read our Sample Report!
Revenue-generating Segment Insights
The elderberry market in us report is segmented by Distribution Channel (offline and online) and Application (health and wellness, beverages, food, and food colors). The offline distribution channel segment held the largest market share in 2021. The segment will continue to account for the highest share throughout the forecast period. The primary factor driving the sales in this channel are the in-store displays and advertisements of the products. The offline channel is the largest distribution channel in the elderberry market in the US. This includes sales made through multi-outlet stores such as food and drug stores, supermarkets, grocery and convenience stores, and mass-market retailers such as Walmart.
View our sample report for additional insights into the contribution of all the segments and regional opportunities
Elderberry Market In US Scope
Growth momentum & CAGR
Accelerate at a CAGR of 7.00%
Market growth 2022-2026
$ 109.76 million
YoY growth (%)
Performing market contribution
US at 100%
Key consumer countries
Leading companies, competitive strategies, consumer engagement scope
Artemis International, Dr. Willmar Schwabe GmbH and Co. KG, Gaia Herbs Inc., GNC Holdings LLC, Natures Nutrition, Natures Power Nutraceuticals Corp., NOW Health Group Inc., Pharmacare US Inc., Pukka Herbs Ltd., and Xi an Longze Biotechnology Co. Ltd.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period.
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Key Topics Covered:
1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 03: Key Finding 5
Exhibit 04: Key Finding 6
Exhibit 05: Key Finding 7
2. Market Landscape
2.1 Market ecosystem
Exhibit 06 Parent market
Exhibit 07: Market characteristics
2.2 Value Chain Analysis
Exhibit 08: Value Chain Analysis: Packaged foods and meats
2.2.2 Inbound logistics
2.2.3 Primary processing
2.2.4 Secondary and tertiary processing
2.2.5 Outbound logistics
2.2.7 Marketing and sales
3. Market Sizing
3.1 Market definition
Exhibit 09 : Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 – 2026
Exhibit 11: Global – Market size and forecast 2021 – 2026 ($ million)
Exhibit 12: Global market: Year-over-year growth 2021 – 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 13: Five forces analysis 2021 – 2026
4.2 Bargaining power of buyers
Exhibit 14: Bargaining power of the buyer
4.3 Bargaining power of suppliers
Exhibit 15: Bargaining power of the supplier
4.4 Threat of new entrants
Exhibit 16: Threat of new entrants
4.5 Threat of substitutes
Exhibit 17: Threat of substitutes
4.6 Threat of rivalry
Exhibit 18: Threat of rivalry
4.7 Market condition
Exhibit 19: Market condition – Five forces 2021
5. Market Segmentation by Application
5.1 Market segments
The segments covered in this chapter are:
Exhibit 20: Application – Market share 2021-2026 (%)
5.2 Comparison by Application
Exhibit 21: Comparison by Application
5.3 Health and wellness – Market size and forecast 2021-2026
Exhibit 22: Health and wellness – Market size and forecast 2021-2026 ($ million)
Exhibit 23: Health and wellness – Year-over-year growth 2021-2026 (%)
5.4 Beverages – Market size and forecast 2021-2026
Exhibit 24: Beverages – Market size and forecast 2021-2026 ($ million)
Exhibit 25: Beverages – Year-over-year growth 2021-2026 (%)
5.5 Food – Market size and forecast 2021-2026
Exhibit 26: Food – Market size and forecast 2021-2026 ($ million)
Exhibit 27: Food – Year-over-year growth 2021-2026 (%)
5.6 Food colors – Market size and forecast 2021-2026
Exhibit 28: Food colors – Market size and forecast 2021-2026 ($ million)
Exhibit 29: Food colors – Year-over-year growth 2021-2026 (%)
5.7 Market opportunity by Application
Exhibit 30: Market opportunity by Application
6. Market Segmentation by Distribution channel
6.1 Market segments
The segments covered in this chapter are:
Exhibit 31: Distribution channel – Market share 2021-2026 (%)
6.2 Comparison by Distribution channel
Exhibit 32: Comparison by Distribution channel
6.3 Offline – Market size and forecast 2021-2026
Exhibit 33: Offline – Market size and forecast 2021-2026 ($ million)
Exhibit 34: Offline – Year-over-year growth 2021-2026 (%)
6.4 Online – Market size and forecast 2021-2026
Exhibit 35: Online – Market size and forecast 2021-2026 ($ million)
Exhibit 36: Online – Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Distribution channel
Exhibit 37: Market opportunity by Distribution channel
7. Customer landscape
Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
Exhibit 38: Customer landscape
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Health benefits of elderberry
8.1.2 Wider reach of online gambling
8.1.3 Rising popularity of urban farming
8.2 Market challenges
8.2.1 Increasing popularity of substitute products
8.2.2 Low public awareness
8.2.3 Stringent labeling regulations and product recalls
Exhibit 39: Impact of drivers and challenges
8.3 Market trends
8.3.1 Increasing popularity of vegan diets
8.3.2 Increasing demand for superfruits and functional ingredients in the US
8.3.3 Growing demand for health supplements
8.3.4 Increasing popularity of purple superfoods
9. Vendor Landscape
Exhibit 40: Vendor landscape
9.2 Landscape disruption
Exhibit 41: Landscape disruption
Exhibit 42: Industry Risk
9.3 Competitive Scenario
10. Vendor Analysis
10.1 Vendors covered
Exhibit 43: Vendors covered
10.2 Market positioning of vendors
Exhibit 44: Market positioning of vendors
10.3 Artemis International
Exhibit 45: Artemis International – Overview
Exhibit 46: Artemis International – Product and service
Exhibit 47: Artemis International – Key offerings
10.4 Dr. Willmar Schwabe GmbH and Co. KG
Exhibit 48: Dr. Willmar Schwabe GmbH and Co. KG – Overview
Exhibit 49: Dr. Willmar Schwabe GmbH and Co. KG – Product and service
Exhibit 50: Dr. Willmar Schwabe GmbH and Co. KG – Key offerings
10.5 Gaia Herbs Inc.
Exhibit 51: Gaia Herbs Inc. – Overview
Exhibit 52: Gaia Herbs Inc. – Product and service
Exhibit 53: Gaia Herbs Inc. – Key offerings
10.6 GNC Holdings LLC
Exhibit 54: GNC Holdings LLC – Overview
Exhibit 55: GNC Holdings LLC – Product and service
Exhibit 56: GNC Holdings LLC – Key offerings
10.7 Natures Nutrition
Exhibit 57: Natures Nutrition – Overview
Exhibit 58: Natures Nutrition – Product and service
Exhibit 59: Natures Nutrition – Key offerings
10.8 Natures Power Nutraceuticals Corp.
Exhibit 60: Natures Power Nutraceuticals Corp. – Overview
Exhibit 61: Natures Power Nutraceuticals Corp. – Product and service
Exhibit 62: Natures Power Nutraceuticals Corp. – Key offerings
10.9 NOW Health Group Inc.
Exhibit 63: NOW Health Group Inc. – Overview
Exhibit 64: NOW Health Group Inc. – Product and service
Exhibit 65: NOW Health Group Inc. – Key offerings
10.10 Pharmacare US Inc.
Exhibit 66: Pharmacare US Inc. – Overview
Exhibit 67: Pharmacare US Inc. – Product and service
Exhibit 68: Pharmacare US Inc. – Key offerings
10.11 Pukka Herbs Ltd.
Exhibit 69: Pukka Herbs Ltd. – Overview
Exhibit 70: Pukka Herbs Ltd. – Product and service
Exhibit 71: Pukka Herbs Ltd. – Key offerings
10.12 Xi an Longze Biotechnology Co. Ltd.
Exhibit 72: Xi an Longze Biotechnology Co. Ltd. – Overview
Exhibit 73: Xi an Longze Biotechnology Co. Ltd. – Product and service
Exhibit 74: Xi an Longze Biotechnology Co. Ltd. – Key offerings
11.1 Scope of the report
11.1.1 Market definition
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 75: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 76: Research Methodology
Exhibit 77: Validation techniques employed for market sizing
Exhibit 78: Information sources
11.4 List of abbreviations
Exhibit 79: List of abbreviations
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