USD 109.76 Million in Elderberry Market in the US | Health Benefits of Elderberry to Boost Market Growth

Andara Puchino

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Competitive Landscape

The elderberry market in the US is fragmented and the vendors are deploying organic growth strategies such as differentiated product offerings as well as business expansions to compete in the market. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Top Players with their Offerings

    • Artemis International: The company offers elderberry extract, powder and concentrate that are ideal for a variety of applications including functional foods and beverages and dietary supplements, and as natural colorants.
    • Dr. Willmar Schwabe GmbH and Co. KG: The company offers elderberry syrup, gummies, lozenges and drink mixes.
    • Gaia Herbs Inc.: The company offers elderberry products such as black elderberry syrup, black elderberry extra strength gummies, black elderberry adult daily gummies, black elderberry nighttime syrup, and black elderberry tonic.
    • GNC Holdings LLC: The company offers elderberry products such as GNC Herbal Plus Elderberry Fruit 550 mg which provides seasonal antioxidant support.
    • Natures Nutrition: The company offers elderberry immune support capsules, black elderberry extract which contains astonishing amount of flavonoids, making them incredibly rich in antioxidants.

Some other companies covered in this report are:

  • Natures Power Nutraceuticals Corp.
  • NOW Health Group Inc.
  • Pharmacare US Inc.
  • Pukka Herbs Ltd.
  • Xi an Longze Biotechnology Co. Ltd.
  • To gain access to more vendor profiles with their key offerings available with Technavio, Click Here

Key Market Dynamics:

  • Market Driver: The increasing awareness of health benefits of elderberry is one of the cruciElderberry products that are generally associated with nutritional and medicinal benefits such as alleviating cold and flu. The products are primarily consumed in the form of powder, extract, tablets, and capsules. Vendors are also launching innovative elderberry products to propel market growth. For instance, Artemis International offers elderberry extract, powder, and concentrate that is ideal for a variety of applications including functional foods and beverages and dietary supplements, and as natural colorants.
  • Market Challenge: The increasing popularity of substitute products will emerge as the major hindrance for the market during the forecast period.  Elderberry is a superfruit with multiple medicinal and nutritional benefits, leading to its varied application in wine, supplements, and foods. However, its popularity has been mitigated by the increasing use of substitute products such as cranberry, blueberry, and acai berry. 

To learn about additional key drivers, trends, and challenges available with TechnavioRead our Sample Report!

Revenue-generating Segment Insights

The elderberry market in us report is segmented by Distribution Channel (offline and online) and Application (health and wellness, beverages, food, and food colors).  The offline distribution channel segment held the largest market share in 2021. The segment will continue to account for the highest share throughout the forecast period. The primary factor driving the sales in this channel are the in-store displays and advertisements of the products. The offline channel is the largest distribution channel in the elderberry market in the US. This includes sales made through multi-outlet stores such as food and drug stores, supermarkets, grocery and convenience stores, and mass-market retailers such as Walmart.

View our sample report for additional insights into the contribution of all the segments and regional opportunities

Related Reports:

Elderberry Market by Application, Distribution Channel, and Geography – Forecast and Analysis 2021-2025

Elderberry Market In US Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 7.00%

Market growth 2022-2026

$ 109.76 million

Market structure


YoY growth (%)


Regional analysis


Performing market contribution

US at 100%

Key consumer countries


Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Artemis International, Dr. Willmar Schwabe GmbH and Co. KG, Gaia Herbs Inc., GNC Holdings LLC, Natures Nutrition, Natures Power Nutraceuticals Corp., NOW Health Group Inc., Pharmacare US Inc., Pukka Herbs Ltd., and Xi an Longze Biotechnology Co. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered:

1. Executive Summary                        

              1.1 Market Overview

                             Exhibit 01:  Key Finding 1

                             Exhibit 02:  Key Finding 2

                             Exhibit 03:  Key Finding 5

                             Exhibit 04:  Key Finding 6

                             Exhibit 05:  Key Finding 7

2. Market Landscape                          

              2.1 Market ecosystem            

                             Exhibit 06  Parent market

                             Exhibit 07:  Market characteristics

              2.2 Value Chain Analysis         

                             Exhibit 08:  Value Chain Analysis: Packaged foods and meats

                             2.2.1 Inputs

                             2.2.2 Inbound logistics

                             2.2.3 Primary processing

                             2.2.4 Secondary and tertiary processing

                             2.2.5 Outbound logistics

                             2.2.6 End-customers

                             2.2.7 Marketing and sales

                             2.2.8 Services

                             2.2.9 Innovations

3. Market Sizing                     

              3.1 Market definition

                             Exhibit 09 : Offerings of vendors included in the market definition

              3.2 Market segment analysis 

                             Exhibit 10:  Market segments

              3.3 Market size 2021 

              3.4 Market outlook: Forecast for 2021 – 2026 

                             Exhibit 11:  Global – Market size and forecast 2021 – 2026 ($ million)

                             Exhibit 12:  Global market: Year-over-year growth 2021 – 2026 (%)

4. Five Forces Analysis                        

              4.1 Five Forces Summary       

                             Exhibit 13:  Five forces analysis 2021 – 2026

              4.2 Bargaining power of buyers          

                             Exhibit 14: Bargaining power of the buyer

              4.3 Bargaining power of suppliers      

                             Exhibit 15: Bargaining power of the supplier

              4.4 Threat of new entrants    

                             Exhibit 16: Threat of new entrants

              4.5 Threat of substitutes        

                             Exhibit 17: Threat of substitutes

              4.6 Threat of rivalry  

                             Exhibit 18: Threat of rivalry

              4.7 Market condition

                             Exhibit 19: Market condition – Five forces 2021

5. Market Segmentation by Application                      

              5.1 Market segments

                             The segments covered in this chapter are:

                             Exhibit 20:  Application – Market share 2021-2026 (%)

              5.2 Comparison by Application            

                             Exhibit 21:  Comparison by Application

              5.3 Health and wellness – Market size and forecast 2021-2026

                             Exhibit 22:  Health and wellness – Market size and forecast 2021-2026 ($ million)

                             Exhibit 23:  Health and wellness – Year-over-year growth 2021-2026 (%)

              5.4 Beverages – Market size and forecast 2021-2026   

                             Exhibit 24:  Beverages – Market size and forecast 2021-2026 ($ million)

                             Exhibit 25:  Beverages – Year-over-year growth 2021-2026 (%)

              5.5 Food – Market size and forecast 2021-2026            

                             Exhibit 26:  Food – Market size and forecast 2021-2026 ($ million)

                             Exhibit 27:  Food – Year-over-year growth 2021-2026 (%)

              5.6 Food colors – Market size and forecast 2021-2026 

                             Exhibit 28:  Food colors – Market size and forecast 2021-2026 ($ million)

                             Exhibit 29:  Food colors – Year-over-year growth 2021-2026 (%)

              5.7 Market opportunity by Application            

                             Exhibit 30:  Market opportunity by Application

6. Market Segmentation by Distribution channel                    

              6.1 Market segments

                             The segments covered in this chapter are:

                             Exhibit 31:  Distribution channel – Market share 2021-2026 (%)

              6.2 Comparison by Distribution channel          

                             Exhibit 32:  Comparison by Distribution channel

              6.3 Offline – Market size and forecast 2021-2026         

                             Exhibit 33:  Offline – Market size and forecast 2021-2026 ($ million)

                             Exhibit 34:  Offline – Year-over-year growth 2021-2026 (%)

              6.4 Online – Market size and forecast 2021-2026          

                             Exhibit 35:  Online – Market size and forecast 2021-2026 ($ million)

                             Exhibit 36:  Online – Year-over-year growth 2021-2026 (%)

              6.5 Market opportunity by Distribution channel          

                             Exhibit 37:  Market opportunity by Distribution channel

7. Customer landscape                       

                             Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

              7.1 Overview

                             Exhibit 38:  Customer landscape

8. Drivers, Challenges, and Trends                 

              8.1 Market drivers     

                             8.1.1 Health benefits of elderberry

                             8.1.2 Wider reach of online gambling

                             8.1.3 Rising popularity of urban farming

              8.2 Market challenges             

                             8.2.1 Increasing popularity of substitute products

                             8.2.2 Low public awareness

                             8.2.3 Stringent labeling regulations and product recalls

                             Exhibit 39:  Impact of drivers and challenges

              8.3 Market trends     

                             8.3.1 Increasing popularity of vegan diets

                             8.3.2 Increasing demand for superfruits and functional ingredients in the US

                             8.3.3 Growing demand for health supplements

                             8.3.4 Increasing popularity of purple superfoods

9. Vendor Landscape                          

              9.1 Overview

                             Exhibit 40:  Vendor landscape

              9.2 Landscape disruption       

                             Exhibit 41:  Landscape disruption

                             Exhibit 42: Industry Risk

              9.3 Competitive Scenario       

10. Vendor Analysis              

              10.1 Vendors covered             

                             Exhibit 43: Vendors covered

              10.2 Market positioning of vendors   

                             Exhibit 44: Market positioning of vendors

              10.3 Artemis International     

                             Exhibit 45:  Artemis International – Overview

                             Exhibit 46:  Artemis International – Product and service

                             Exhibit 47:  Artemis International – Key offerings

                             10.4 Dr. Willmar Schwabe GmbH and Co. KG

                             Exhibit 48:  Dr. Willmar Schwabe GmbH and Co. KG  – Overview

                             Exhibit 49:  Dr. Willmar Schwabe GmbH and Co. KG  – Product and service

                             Exhibit 50:  Dr. Willmar Schwabe GmbH and Co. KG  – Key offerings

              10.5 Gaia Herbs Inc.  

                             Exhibit 51:  Gaia Herbs Inc. – Overview

                             Exhibit 52:  Gaia Herbs Inc. – Product and service

                             Exhibit 53:  Gaia Herbs Inc. – Key offerings

              10.6 GNC Holdings LLC            

                             Exhibit 54:  GNC Holdings LLC – Overview

                             Exhibit 55:  GNC Holdings LLC – Product and service

                             Exhibit 56:  GNC Holdings LLC – Key offerings

              10.7 Natures Nutrition            

                             Exhibit 57:  Natures Nutrition – Overview

                             Exhibit 58:  Natures Nutrition – Product and service

                             Exhibit 59:  Natures Nutrition – Key offerings

              10.8 Natures Power Nutraceuticals Corp.        

                             Exhibit 60:  Natures Power Nutraceuticals Corp. – Overview

                             Exhibit 61:  Natures Power Nutraceuticals Corp. – Product and service

                             Exhibit 62:  Natures Power Nutraceuticals Corp. – Key offerings

              10.9 NOW Health Group Inc. 

                             Exhibit 63:  NOW Health Group Inc. – Overview

                             Exhibit 64:  NOW Health Group Inc. – Product and service

                             Exhibit 65:  NOW Health Group Inc. – Key offerings

              10.10 Pharmacare US Inc.      

                             Exhibit 66:  Pharmacare US Inc. – Overview

                             Exhibit 67:  Pharmacare US Inc. – Product and service

                             Exhibit 68:  Pharmacare US Inc. – Key offerings

              10.11 Pukka Herbs Ltd.           

                             Exhibit 69:  Pukka Herbs Ltd. – Overview

                             Exhibit 70:  Pukka Herbs Ltd. – Product and service

                             Exhibit 71:  Pukka Herbs Ltd. – Key offerings

              10.12 Xi an Longze Biotechnology Co. Ltd.      

                             Exhibit 72:  Xi an Longze Biotechnology Co. Ltd. – Overview

                             Exhibit 73:  Xi an Longze Biotechnology Co. Ltd. – Product and service

                             Exhibit 74:  Xi an Longze Biotechnology Co. Ltd. – Key offerings

11. Appendix                          

              11.1 Scope of the report        

                             11.1.1 Market definition

                             11.1.2 Objectives

                             11.1.3 Notes and caveats

              11.2 Currency conversion rates for US$           

                             Exhibit 75: Currency conversion rates for US$

              11.3 Research Methodology  

                             Exhibit 76: Research Methodology

                             Exhibit 77: Validation techniques employed for market sizing

                             Exhibit 78: Information sources

              11.4 List of abbreviations       

                             Exhibit 79: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
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Media & Marketing Executive
US: +1 844 364 1100
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Email:[email protected]

SOURCE Technavio—health-benefits-of-elderberry-to-boost-market-growth–17-000-technavio-research-reports-301560264.html

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