Manchester startup Immersify Education has set its sights on being the go-to platform for educational resources as it launches a new paid content subscription for dental students.
The Immersify Dental platform, which utilises augmented reality, gamification and personalisation to create engaging learning experiences, is already being used by tens of thousands of dentistry students across the UK, US, Australia and India, predominantly via their universities and colleges.
Queen Mary University and Cardiff University are amongst the learning institutions currently offering the platform to their students.
Immersify says that due to demand from thousands of students who can’t all access the platform via a learning provider, the business is launching all of its dentistry content via an individual paid subscription service, meaning the interactive learning platform is now available to anyone studying, practising or interested in dentistry.
Immersify Dental aims to have 100,000 users by the end of the year as it looks to grow its revenue significantly via this model.
“Here at Immersify Education, we’re really passionate about supporting and enhancing the learning experience of the next and current generation, and this is why we’ve decided to expand our Immersify Dental platform,” said CEO Chloe Barrett.
“We have ambitious growth plans for the coming years; not only are we intending to reach the 100,000 users mark, but we’re also working on diversifying the Immersify platform for other academic areas.
“We’re really excited to be able to make the Immersify Dental platform more accessible and the long-term goal is to make the platform the Netflix of educational content.”
During her time studying dentistry, experienced first-hand the frustration of not having content and resources available that made the learning experience fun and interactive.
While developing a chain of dental training academies, she spotted there was a gap in the market for a platform which bridges the gap between the theoretical and practical elements of dentistry – this is ultimately what led to her joining forces with her co-founder, Maxwell Boardman, and starting Immersify Education.
Since establishing the business, Chloe and her team have secured two rounds of investment, while the business has won various accolades and was recognised as one to watch in Tech Nation’s 2019 ‘rising stars’ scheme.
“From undergraduate dental students and hygiene and therapy students, to dental nurses, dental technicians and dental professionals, the platform provides a one-of a-kind, educational platform for all to learn, experience and connect,” added Barrett.